From engaging the small but all-important audience around the conference table, to anchoring a sophisticated campaign that crisscrosses multiple channels and thousands of people, it must be clear, it must be compelling. 

Content can materialize in a hundred different ways but it must, first and foremost, succeed in gaining interest. 

Start telling us stories about your business.

Developing great content isn’t enough. You have to put it to work. 

Content needs a good home where it engages your audience and helps draw them back. It should also capture attention and nurture interest by going out into the world through campaigns and marketing programs.

Packaging and configuring content for coordinated distribution through multiple channels is different than the creative process, more nuts and bolts than pen and pixels. Don’t invest in developing great content without a plan on how to give it a good home and somewhere to go. 

Is it working? Is it worth it? 

For many marketing activities, quantifiable goals can be set and met, and insights revealed. Missteps can’t be entirely avoided, but cliffs can be skirted and you can invest more in what works.  

AngleB can work with you to prescribe values to outcomes, from the ultimate goal, like acquiring a new customer or client, to the smaller steps, like getting someone to your website or to pick up the phone. With values in place and the right formula key questions about marketing ROI can be answered.

You could do this, or that, or this.

And should do it here, or there, or ... where?

Determine strategies. Select activities. Choose the channels. The decisions pile up and choosing what to prioritize, what direction to head, can be overwhelming.  

If you have a destination and need help getting there, AngleB can bring the horsepower. But if you’re having trouble figuring out what’s right for your business, we can help find a point on the horizon. And when it’s time to get going, we have some navigation tools that will help us get started and make the journey ahead exciting, not daunting.

The difference between ambitious and too ambitious is a fine line.
Let’s walk it. 

We pride ourselves on the hard-nosed execution of marketing initiatives, but also welcome a long jump. We wear many hats. One of them can be a helmet. 

Have an idea that seems risky? A little out-there? Looking for one?