But what about Wednesday?

What if we could find a banner day when a target audience was most likely to engage?   

For one client we observed conversion rates spiking on Sunday. Interesting. Let's experiment with more ad spend and campaign activity on a day when it appears that the target audience is more likely to engage and convert.

Then came another Sunday with higher than average conversion rates. And another. It's working!  High fives all around. Set it and forget it.

Nope. 

We came back to check how our theory was panning out. Sundays were looking average but it looked like Wednesdays were firing. Another lesson in small sample sizes.

We're still tracking conversions by day and can hopefully, someday, separate causality from coincidence. For now there are other factors that have proven more predictive, like age demographic and device type. 

Want to know more about how you can use data to dial in your marketing? Contact us, probably on a Tuesday morning.